Pay and Save for Media and Marketing
Quite simply, Pay and Save (P&S) represents a quantum leap in the promotion of products and services. For the very first time, businesses at any point in the supply chain are able to interact with customers, and not just by advertising deals on purchases at the point of sale that can be redeemed on presentation of a paper coupon or its electronic equivalent.
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- How is a promotion created?
- What can my promotion include?
- How does the customer find out about a promotion?
- When do we see the results of a promotion?
- What does it cost?